Rugby Expo

CONFERENCE PROGRAMME

Rugby Expo 2011 provides the platform for a significant number of high profile and influential speakers from the world of rugby union and league as well as international sport and business that will come together to discuss and debate the key issues facing the game both today and in the future.

Each session will contain a series of high profile speakers and panellists providing expert insight and opinion from across the world of domestic, international, and grass roots rugby as well as commercial and financial services and other professional sports.

While the complete conference programme is still being created, the following areas will be discussed during the event.

CLICK HERE to view the day one programme.

CLICK HERE to view the day two programme.

Day One – Professional game focus

• Maximising broadcast revenue – what does the media want from rugby?
• Working with the media to increase awareness and further interest
• Using digital / social media channels to build club brand loyalty between clubs and fans
• Innovative strategies to increase the interaction between clubs and fans
• Using the profile of the world cup as a vehicle for growth in the professional game
• Translating the growth in the grass roots through to match day supporters
• Injury management / prevention and how rugby can address the deepening injury crisis
• What sponsors want from rugby and models to grow sponsor revenues
• How does the professional game maintain the brand of rugby and its unique selling points to fans, players, brands and broadcasters
• How should rugby position itself against rival sports when competing for grass roots players, supporters and commercial revenue

Day Two – Grass roots and development focus

• Maximising the use of new media / social media to build membership and create better marketing and communication channels
• Driving revenue at the clubs. How do you grow sponsors, memberships, bar revenue and what are the other opportunities
• Strategies for keeping players at the club and growing the playing staff
• Strategies for supporting and keeping volunteers that help clubs
• Sharing the models and visions of other clubs throughout the league structure. Understand the secrets of their success and so if they can do it then so can we…
• Accessing different funding vehicles for new projects and facilities

Advice on a range of ‘technical’ issues for grass roots coaches and club volunteers

• Coaching specifics including set pieces and ball retention
• Coaching younger players
• Team building and sports psychology
• Fitness and nutrition
• Injury prevention and rehabilitation

The sessions will be open to all delegates with the appropriate passes with no pre-booking required for all those wishing to attend any workshops or plenary sessions.

To be kept up to date with the conference programme, speakers and news click here to register your interest.